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Restaurant & Hospitality

Menu Engineering
System

Plot every menu item on the Stars, Plows, Puzzles, Dogs matrix. Know which items to promote, reprice, or remove — and what the revenue impact of each decision will be before you change the menu.

Stars/Plows MatrixRevenue ImpactRepricing ToolItem Margin5 Sheets
MENU_ENGINEERING_SYSTEM.xlsx
Item Performance
Engineering Matrix
Repricing Tool
Revenue Impact
CategoryItemStatusValueNotes
Menu Engineering System — Sample Data
Section AItem 1Complete100%Verified
Section AItem 2In Progress67%Due next week
Section BItem 3Action Required0%Overdue
Section BItem 4Complete100%On track
SUMMARY67%2 actions needed
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★★★★★4.9 / 5.0
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By the numbers

Menu Engineering System

4-Quadrant
Matrix
Revenue
Impact Calc
Repricing
Scenarios
Item-level
Margin
Contents

All 5 sheets,
explained.

Sheet 01
Item Performance
Covers sold, revenue, food cost, gross profit, and food cost % per item
Sheet 02
Engineering Matrix
Auto-plots all items on Stars/Plow Horses/Puzzles/Dogs quadrant
Sheet 03
Repricing Tool
Model price changes — see impact on food cost % and gross profit before changing the menu
Sheet 04
Item Contribution
Contribution margin ranking — items that actually drive the most profit dollars
Sheet 05
Category Summary
Performance breakdown by menu category — starters, mains, desserts, drinks
Reviews

Professionals who use it daily.

★★★★★
"
We promoted our Puzzle items and removed the Dogs. Contribution margin per cover went from $11 to $14.50 within 8 weeks.
T
Tom K.
Head Chef & Co-owner · California
★★★★★
"
Used this for a menu engineering review across 3 outlets. The repricing tool was the most valuable piece.
M
Maria S.
F&B Director · Hotel Restaurant
FAQ

Common questions.

What is the matrix model based on?+
The classic Kasavana & Smith model — industry standard since 1982. Items are plotted by popularity (covers) vs profitability (contribution margin).
Can I run repricing scenarios?+
Yes. The repricing tool lets you model any price change and see the effect without changing the actual menu data.
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