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SaaS & Startup

SaaS Financial
Model

36-month investor-ready SaaS financial model. MRR/ARR projections, churn, CAC, LTV, payback period, and burn rate — built to survive due diligence from any VC.

MRR/ARRChurn ModelCAC & LTVBurn Rate36-Month6 Sheets
SAAS_FINANCIAL_MODEL.xlsx
Assumptions
MRR Model
Unit Economics
Investor Summary
CategoryItemStatusValueNotes
SaaS Financial Model — Sample Data
Section AItem 1Complete100%Verified
Section AItem 2In Progress67%Due next week
Section BItem 3Action Required0%Overdue
Section BItem 4Complete100%On track
SUMMARY67%2 actions needed
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By the numbers

SaaS Financial Model

36-Month
Projection
CAC/LTV
Ratio
Burn Rate
Tracked
Investor
Ready
Contents

All 6 sheets,
explained.

Sheet 01
Assumptions
Customer acquisition, pricing tiers, churn rates, headcount, and cost assumptions
Sheet 02
MRR Model
Monthly MRR build from new, expansion, contraction, and churn — waterfall view
Sheet 03
Unit Economics
CAC by channel, LTV, payback period, gross margin, and magic number
Sheet 04
P&L & Cash
36-month P&L with revenue, COGS, gross margin, opex, EBITDA, and cash position
Sheet 05
Metrics Dashboard
Key SaaS metrics — ARR, NRR, logo churn, CAC ratio, LTV:CAC
Sheet 06
Investor Summary
Two-page investor-ready summary with charts
Reviews

Professionals who use it daily.

★★★★★
"
Built this model for our Series A. Lead investor asked for unit economics. Answered every question from this sheet. Closed at $4M.
A
Alex T.
Founder · B2B SaaS
★★★★★
"
This model is structured correctly — ARR waterfall, proper LTV:CAC, net revenue retention. Most founders get these wrong.
V
Victoria R.
CFO · SaaS Company
FAQ

Common questions.

What is the magic number?+
Net new ARR divided by prior quarter sales and marketing spend. Above 0.75 is generally considered efficient. This model calculates it automatically.
Can I model multiple pricing tiers?+
Yes. The Assumptions sheet supports up to 4 pricing tiers with separate acquisition, expansion, and churn rates.
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