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E-commerce & Online Sellers

E-commerce P&L
System

Multi-channel P&L with revenue, COGS, platform fees, advertising, fulfillment, and net margin by channel and overall. Know which channel is actually profitable — not just where you have the most revenue.

Multi-ChannelPlatform FeesAd SpendChannel Comparison5 Sheets
ECOMMERCE_PL_SYSTEM.xlsx
Channel Setup
Monthly P&L
Channel Comparison
Ad Spend Analysis
CategoryItemStatusValueNotes
E-commerce P&L System — Sample Data
Section AItem 1Complete100%Verified
Section AItem 2In Progress67%Due next week
Section BItem 3Action Required0%Overdue
Section BItem 4Complete100%On track
SUMMARY67%2 actions needed
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By the numbers

E-commerce P&L System

Multi-Channel
P&L
Net Margin
by Channel
Ad Spend
ROAS
Channel
Comparison
Contents

All 5 sheets,
explained.

Sheet 01
Channel Setup
Configure all sales channels — Amazon, Etsy, Shopify, Wholesale — with fee structures
Sheet 02
Monthly P&L
Revenue, COGS, platform fees, ad spend, fulfillment, and net margin by channel by month
Sheet 03
Channel Comparison
Side-by-side margin comparison across all channels
Sheet 04
Ad Spend Analysis
ROAS, CPA, and ad spend as % of revenue by channel and campaign type
Sheet 05
Annual Summary
Full-year P&L with month-over-month trends and year-over-year comparison
Reviews

Professionals who use it daily.

★★★★★
"
I was convinced Amazon was my best channel because it had the highest revenue. This showed me Shopify had 3x the margin. Shifted 40% of my ad budget and profit doubled.
M
Marcus J.
Multi-Channel Seller
★★★★★
"
Revenue without margin context is meaningless. This shows both.
E
Elena T.
E-commerce Business Owner
FAQ

Common questions.

Can I add custom sales channels?+
Yes. The Channel Setup sheet has rows for up to 8 channels.
Does it handle wholesale separately?+
Yes. Wholesale is tracked as a separate channel with different cost treatment.
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E-commerce P&L System.

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